In a word, terroir. In its simplest definition, terroir is a “taste of place.” Regardless of which hops varieties you grow or where in the world you grow them, the things that happen to those plants in a given growing season (think rain, amount of sunshine, average temperatures, the type of soil you’re growing in, how you care for them, etc.) will all impact the flavor and aroma differently from place to place and from year to year.
Our soil, Hadley Silt Loam (which is just about perfect, thanks prehistoric lake bottom!), and growing conditions contribute so many fruity (citrus, bubble gum, berry) and nuanced flavors and aromas in our hops that can’t be found in their counterparts grown other places – allowing for some old school hops varieties to step into the forefront of new school flavor profiles (read: juicy IPAs). At the farm, Magnum aren’t just for bittering and Nugget is definitely not herbal/earthy but instead packs a citrus punch (so different in fact that instead of calling them Nugget, we have renamed them Pepite).